The Week That Was

…another note from CEO Allan Klepfisz

Well here I am on another plane- different seat, different airline, different food, same ocean- Pacific that is- but racing back the other way- to the Orient. Didn’t get a chance to unpack my travel bag- literally- or to unwind at all, for that matter. Though it’s been a great number of months since I’ve done that. But it was good to be back in NYC & quite a bit got accomplished. It feels great to be at your office desk not to mention sleeping in your bed for a few hours here & there. But those delights are necessarily fleeting for the moment as there’s so much to be done- after all, we’ve got to get this thing damn well launched. ASAP. It’s excruciating to wait a moment more than necessary. But more on that later.

The highs & lows of our weeks somehow get more extreme. The highs were numerous in this past week: Meeting several industry execs who independently were exceptionally supportive and actually “got it” completely. I think understood clearly how we were going to be radically different to all existing propositions. Not only the first free & legal music download service with major & indie support and global licenses. But also a service getting out to the world and creating marketing relationships with the biggest & best of search, internet & media companies. And understanding how to maximize ad revenues.

And there were the large number of private messages and quite a few blog postings that gave me immense encouragement after my inaugural blog. For which I thank you all, greatly. It isn’t an easy journey, sometimes. Not that I have an inclination (or right for that matter) to complain. And although it has a ton of uplifting moments, it also has those very low moments- brought about by the “usual suspects”: personal poverty, extreme sleep deprivation, broken promises, delays in funding, encounters with dishonesty, ill-intent & greed, etc. But a good word from a good person has a way of making those occasional low moments, vanish instantly. Not that they hang around for long, anyway. But I am absolutely buoyed by those that wish us well in our soon-to-be-a-reality mission. And as for the others- well, of course, my knee-jerk reaction is to tell them to f*** off. But let me rather provide you with a more balanced view of them.

I don’t spend a lot of time reading the blogs on Qtrax. But occasionally I do. Or some understandably irate supporter brings something to my attention. It is at the very least interesting, to be a bystander to an intermittently raging debate, as to whether I am a con-man, crook, thief, liar & cheat or something a bit more noble. I don’t want to list the adjectives that might accompany the bit-more-noble alternative as no doubt they are exaggerated & I would blush. But I hope I don’t offend my supporters when I say that I can understand the sentiments of some of the sincere naysayers. Qtrax has been too damn long in the making. (I am not sure how we could have done it quicker & the impossible does take a bit longer but the criticism is nonetheless valid). And we have had to alter launch dates (& other critical dates) way too many times. (Almost always related to delayed/broken promises in funding [and the big boys delay all the time] but we’ve been wrong, nonetheless). And we have not kept our shareholders as well informed as they have a right to expect & demand- no question about it (We have worked round the clock to build something for them but that’s no substitute). So if you didn’t know me- either personally or via the written word [which I haven’t facilitated until now] you could well conclude that I am any and all of those pejorative terms. And if that is your sincere conclusion, I am the one to blame for not communicating with you better. It is not a completely unreasonable conclusion (although as it happens far from the truth. If however you have some motive in condemning us- like you’re bitter or jealous or a competitor or both, please excuse me for saying: screw you. Now, to be fair, with a couple of notable exceptions, I don’t know whether any particular blogger is one or the other- sincere or disingenuous. So I am not going to condemn anybody. Criticism is good. It’s welcome. And no doubt, it’s often justified. And if we listen, we hopefully will improve. And even if it comes from a twisted, jealous f***, it may contain something truthful from which we can learn. Having said all of that, if somebody is out to destroy us or to even merely impair our progress, we will not take such interference lightly. We welcome the critical. Even the misguided. As long as they don’t try to interfere in us accomplishing our goals on behalf of our many & varied stakeholders.

So back to the week of extremes. As I was saying, among the highs was important industry execs, being very helpfully supportive, . And also great progress in fundraising. A very prestigious brokerage/investment house declaring their intent to raise funds for us & executing a mandate. A public company signing an MOU (when it becomes binding we’ll announce it) to invest in Qtrax Greater China. Very high profile celebrity interest in our launch.

The overriding “low” was continued corporate (& personal) poverty. But God willing, this might be the week (or two), that fixes it for once & for all. In a non-denominational way my fingers are crossed. And I am extremely hopeful. With good reason.

Another “low” of the week is of course the highlighting in the press of our dispute (more like a tiff really) with Oracle. I could say a lot about our version of events. Arguments I happen to think are very compelling. (Including the fact that we paid for all of the existing licenses handsomely and in full under an old contract, moved to a new one for the next 3 years to cater for the global roll-out post-launch but have not utilized ANY additional software since & of course haven’t launched and that consequently for a start up, in this economic environment, we weren’t seeking too much indulgence.) And there’s even some juicier stuff. But because I believe the lawsuit will be withdrawn by week’s end let me rather focus on the fact that I think we have had & will once again forge a great partnership with Oracle.

By the way, I wouldn’t be surprised if there’s more bad press. Bring it on. I’ll have more to say about that in a blog in the next 24 hours. Nothing new- just the same stuff rehashed. Orchestrated by somebody with a real vendetta against us or more accurately, me. Blames me apparently for the fact that his business (trying to do something similar to us but of course much smarter) never got off the ground. It’s amazing how as you get closer to the finish line the jealous become more jealous and the badly intended, more so.

Now, I cannot sign off without a discussion of our launch date. So are we going to set a launch date? Well, I said in the last blog that we will do so when the money is deposited. And I thought it would happen by now. I was wrong. It is not yet deposited. But it is scintillatingly close. So stand by. We will be announcing that FINAL, IMMUTABLE launch date very soon.


24 Responses to “The Week That Was”

  1. motoroller Says:

    An excellently communicated update, Allan. Please keep this a regular report if you can possibly find time, the absence of news I believe is extremely damaging to the company’s public image. As well, if funding is the issue, please get someone to check the invitations from your SHAREHOLDERS to assist. I believe they are real offers and I believe there is very considerable financial resources available from your shareholder base to get this over the line, if that is what is wanting right now. Keep up the good work – as we can all see, communication skills and communication *stop* makes all the difference.

  2. We appreciate the update, Allan, and I agree with motoroller. Even if you post a 4-5 sentences, occasionally, or a tweet, it will keep people content, at the very least. No need for 10 pages, just a short little post, like, what happened over the last couple of days. It will at least hush those people who feel there are some sort of shennanigans going on. Thanks, and good luck with it all.

  3. mrviper Says:

    Thanks for the update! It is hard but BEST to keep positive. We have the right model to make it work. Get the $$ and let’s get it rolling.

    Keep running fast as I believe the finish line is very near!

  4. PKpower Says:


    The high road is the one least traveled…for obvious reasons! The fact that you and your team choose that route is good enough for me. If you never make a mistake along the way, You’ll never understand how to manage adversity. I for one don’t want a CEO who hasn’t fallen down a few times…and you are still on your feet! Keep us as informed as possible and we will continue to support the vision.

    WR pulled away from The Pirate Bay…perhaps the challenge is too overwelming. Glad I picked the right horse! Learn form your detractors, but waste no time teaching them how to follow your dream…they simply can’t see that far in front of themselves.

    This marathon does have a finish line…you’ve all run hard but the race isn’t over. Keep running hard! In the end, all those that truly support this dream will be there. If you want to know how it feels to quit in the middle of the race…ask WR.

    Good luck!


  5. Tony Polito Says:

    I like the communication BUT I still want results! Get the Marketing and PR engines in motion, stir up some excitement and get the stock price above $5.00….soon!!
    Let’s not keep US a secret!

  6. I am anxiously awaiting the “FINAL, IMMUTABLE launch date” as I’d imagine thousands of others are, and at the same time feel that another missed deadline to launch would be devistating to whatever consumer/investor credibility Qtrax might still have. Best of luck to a final shot at greatness and please pick your date carefully.


  7. It’s the final countdown………..


    GO QTRAX………………..:-))))))))))))))))

  8. Thanks Allan. I appreciate you making these updates even though you aren’t obligated to do so.

  9. bigaboy Says:

    I took that to mean “hey, we’ve had a good track/payment record with you in the past, but needed a little more time on the new contract/license fees since you know we still haven’t launched yet and need that revenue stream to start producing, so we can pay you properly”.

  10. bigaboy Says:

    He wanted all the chickens, ducks and and stork listening in to understand what’s going on.

  11. dogcat, can you use a little more discretion on your posts? I just think you have probably kept the price of blln below what it could be now because of the amount of complaints you have. You have made your issues known to the world, and that’s your right. But maybe you can send messages to AK via email, letter, phone call, etc.. as opposed to advertising to every potential investor out there how dissatisfied you are with this company. We need support here. Not pumping, but support. I know several people who have been turned off by your posts that they don’t even want to be involved here. Just please use a little more discretion and commons sense. I don’t disagree with everything you say- in fact I agree with a lot, but I think you are vocalizing way too many of your inner feelings.

  12. sure no prob. Seeing as you are asking politely. But as a last note on the issue, I think that Ak too may chose a a little more discretion when communicating to his “wretched readers”. I don’t think it bodes well for a ceo and potential industry leader to sound like he is splitting at the seams and pulling out the six shooters over some blogger. Peace

  13. Thx Allan

    For this final opportunity to dump my stocks…. I was really afraid to see below 0.020 s ….
    Really appreciated…

    GL to you (Allen) and all the others :))

  14. Allen, thanks for the update! Continued communications is how we stay focused and remain part of the quest and the dream. As PK stated I want a CEO who has been tested and forged by fire, it’s the ultimate test of a true leader and successful entrepreneur. Anxiously awaiting news of our funding and new launch date.

  15. I’m surprised no one is dissecting the blog entry. I thought you guys cared about your’ investment? 330 ci, I like your’ name, your’ style is not bad. Your’ not the crapster are you? I hope you took advantage of today like you say. Tomorrow may still be good too. Wretched readers.. hahaha

  16. If you would like to read a great rendition of a well thought through dissection of Allen’s latest update…go to iHub, stock symbol BLLN and read what Shot has posted….great insight into what few people might have understood about what Allen MIGHT have been communicating….there are several posts….great read!

  17. I think Shot was trying to say Ak was losing control. Twiich

  18. A. Denise Wilbanks Says:

    Many thanks for the update Allan, it’s been great to read about the up’s and down’s of the journey. I believe the excitement is certainly starting to build, at least it is with me. Keep your chin up and ignore the nemeses… maybe they will grow weary and go away.

  19. Where’s the bad news blog? Has it been 24 hours yet? This time I can honestly say that AK did indeed promise us an update”By the way, I wouldn’t be surprised if there’s more bad press. Bring it on. I’ll have more to say about that in a blog in the next 24 hours.” Ak, why don’t you quite bickering about “the blogger”, call him up instead, make peace and bring him on board? Would that mean you would run out of people to blame? Since you like having your’ ego stroked, I’ll end this on a positive note. Ak, your persistence, stamina and tenacity is nothing short of miraculous. If anyone can move a mountain it’s you, so come on people, everybody grab a shovel and start digging. Ak’s got a mountain to move, and I’ve got a payment to make on my own private island which I will christen ” Qtrax Paradise” . Could you imagine lying on your’ own private island listening to free downloads? I can, and Ak can make that dream a reality.

    • If I were AK, I would wait another 24 hours, just because I can, and Dogcat has annoyed me to the point of not giving him $%#.
      Probably what is going on here. Dogcat, don’t you understand that usually people feel more giving and sympathetic to others when they are nice? It’s just basic psychology.

  20. morechocolate Says:

    Poster Polito – your 5 bucks is a legit expectation. at several points during the past several years my-broker-told-me-AK-told-him “it’s a 5 dollar stock!” blln @ $5 and i’m on a “full scholarship.” sipping cappuccinos in montecito.

  21. morechocolate Says:

    blln-1, aka AK —

    about a hundred hours or so ago you said –

    “I’ll have more to say…in a blog in the next 24 hours.”

    some of us read that and took it literally – and as a commitment.

    some of us – via our own experience – know to expect follow through, and don’t understand why you haven’t.

    the first comment that was posted (motoroller’s) was very credible, and compelled follow up —

    “if funding is the issue, please get someone to check the invitations from your SHAREHOLDERS to assist. I believe they are real offers and I believe there is very considerable financial resources available from your shareholder base to get this over the line”

    during the past several months multiple attempts were made to communicate this to you – i.e., imo motoroller’s message is legit. did anyone at blln follow through?

  22. AK,

    It’s time for some more direct communication from you!


  23. Tony Polito Says:

    Interesting comments! It seems like we (current investors) are the only ones that know anything about QTRAX / BLLN….why?
    The time is past due to get the Marketing in ‘high volume’ and make people aware of the potential witch will in turn hopefully result in more people buying the stock and sending it up.
    AK what is your response?

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